Merlin is a popular operator of entertainment centers, amusement parks, and various entertainment options that offer amusement leisure facilities. The company operates primarily in the theme park industry and has three distinct business segments. The largest segment is the Midway Attractions, which operates 100 attractions globally that are typically smaller indoor venues, including Madame Tussauds, The London Eye, and the London Dungeon. The LEGOLAND Parks segment operates several large LEGO-based theme parks around the world, while the Resort Theme Parks segment operates other large, outdoor entertainment-based attractions. Visitors can enjoy their free time by experiencing the creative rides and games of Merlin's entertainment options.