Root Insurance

Root Insurance is a technology-focused insurance company that primarily operates in the car insurance market. The company uses artificial intelligence and telematics to provide personalized car insurance rates based on individual driving habits. The company claims that its model allows them to offer cheaper rates to safe drivers and accurately predict risk. Additionally, Root offers a mobile app interface to manage policies and file claims, making it a modern and user-friendly insurance option compared to traditional providers. As of 2021, the company operates in 30 US states and announced plans to expand internationally.