WisdomTree Investments Inc is an asset management company that specializes in exchange-traded funds (ETFs) and exchange-traded products (ETPs). The company offers a range of ETP products that are designed to track or outperform the performance of various market segments including equity, fixed income, or alternative investments. WisdomTree's ETF options include funds that track its own indexes, third-party indexes, or actively managed funds. The company's products are distributed through various channels including brokerage firms, registered investment advisors, and institutional investors. Over half of the company's assets under management come from RIAs and wirehouses.