Zora is a tech-based company that operates in the blockchain and cryptocurrency space. The company provides a platform for artists and creative professionals to monetize their work using non-fungible tokens (NFTs), which are unique digital assets that cannot be replicated. Zora's platform enables artists to sell their NFTs directly to collectors, bypassing traditional art market intermediaries. The company also allows for the creation of social tokens, which are digital assets that represent the value of a creator's brand and enable fans to support them. Zora's mission is to empower creators to take control of their own economic value and build sustainable careers.