IDEO

IDEO is a global design and innovation firm that specializes in providing design services to clients across various industries including healthcare, education, retail, and technology. The company was founded in 1991 by a group of designers and is headquartered in San Francisco, California. IDEO's design methodology is rooted in a human-centered approach that seeks to understand the needs and desires of end-users and applies that understanding to the design process. IDEO's services include product design, digital innovation, service design, and organizational design. The company has a diverse portfolio of projects and clients, ranging from designing products for consumer brands like Apple and Coca-Cola, to creating new healthcare experiences for Kaiser Permanente, to helping municipalities improve public transportation systems. IDEO's work has been recognized with numerous awards and accolades, and the company has been named one of the most innovative companies in the world by Fast Company.