Overture

Overture is a company that specializes in online advertising and marketing services. It provides a platform for businesses to promote their products or services on search engines such as Google and Yahoo through pay-per-click advertising. Overture was acquired by Yahoo in 2003 and became the foundation for Yahoo's search marketing platform. The company has since expanded its offerings to include other forms of digital advertising such as display and video ads. Overture aims to help businesses of all sizes maximize their online visibility and improve their marketing ROI through targeted, relevant ads.