Zynga

Zynga is a San Francisco-based video game developer and publisher known for popular social games like FarmVille, Words with Friends, and CityVille. The company was founded in 2007 and quickly rose to prominence through its ability to leverage social networks like Facebook to attract a massive audience. Zynga's games are often free to play, but they generate revenue through in-game purchases, advertising, and sponsorships. The company has expanded its portfolio beyond social games in recent years with the introduction of mobile games and a renewed focus on real-money gaming. Despite its early success, Zynga has struggled in recent years due to increased competition, changing consumer preferences, and management turnover.