Amber Atherton is a British entrepreneur and crypto enthusiast who is best known as the founder of the fashion and technology platform, MyFlashTrash. She was born on June 6, 1991, in London, United Kingdom. She studied at Magdalen College, University of Oxford, where she received a degree in History of Art. After graduation, she launched MyFlashTrash, a London-based jewelry brand that combined high fashion with affordable prices. The company grew rapidly and received investment from several high-profile investors. Atherton is a vocal advocate for cryptocurrency and blockchain technology, and she is particularly interested in the potential for these technologies to disrupt the fashion industry. She has spoken at several conferences on the subject and wrote an op-ed for The Guardian in 2018 about the need for greater transparency in the fashion industry, which she argued could be achieved through the use of blockchain technology. In addition to her work with MyFlashTrash, Atherton has also been involved in several other ventures, including Zyper, a marketing platform that connects brands with their most passionate fans, and Rubric, a community-driven investment platform. She has been named one of Forbes' 30 Under 30 and was awarded the Young Entrepreneur of the Year award at the 2018 Great British Entrepreneur Awards.
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